5 Essential Hotel Guest Engagement Strategies You Need to Know
5 Essential Hotel Guest Engagement Strategies
You Need to Know
Hotel guests are the means of livelihood for hotel entrepreneurs. However, often one of the most frequently made mistakes is the failure to communicate with them before, during and after their stay. If you’re planning to transform your marketing tactics, then it is time you implement guest engagement strategies. In order to make it easy for you, here are a few guest engagement strategies that are sure to help your hotel stand out.
There are many ways to attract customers, and if you keep millennials in mind, then you need to pay more attention to social media. Make sure that you promote specific destinations before your services. A great way for this would be to speak about some major attractions of the location rather than the hotels around and the services they offer.
Be specific in your content production. Powerful content is one which is shared by its viewers. So, you need to make sure that your content is share-worthy. One way to make sure of that is to curb out generic content and focus on niche-based content for your target audience.
Another way to gain exposure is to respond to the enquiries and complaints on social media. Most of the hotels and service providers miss inquiries. You need to embrace the positive as well as the negative feedback that you receive on social media. Mostly, you should make sure that you pay more attention to the negative feedback, because it will show you care for your guest.
INFORM YOUR FANS AND GUESTS
When you are launching an exclusive product, you can use social media to promote that service. Before you launch, you should let your followers know. That way, not only will be they pleased to get the exclusive knowledge of a specific service, but also they would also promote it for you. Host a giveaway or any early discounts exclusive to your followers, which would encourage them to spread the word.
DELIVER VISUAL CONTENT
When it comes to your hotel, people would love to see them even if they are not visiting. Make sure that you take advantage of this by showcasing the best part of your hotel. The best way to do that is to do a Facebook Live or use photographs to let your followers know what they are missing on. You should also edit the pictures and make sure they look professional before you show them to your followers.
ASK FOR REVIEWS
What’s better than having a five star review in your social media profiles? Probably, nothing. So, the next time you are looking forward to increase user engagement, make sure that you ask your followers for a review. This way you’d get testimonials without looking too hard for it. At the end of the day, your followers love you for the service you provide, and they can be thankful if you give them a chance to show their gratitude.
FOCUS ON LOYALTY PROGRAMS
Everyone loves a gift, more so if they are loyal to you. So, you should craft a loyalty program for your guests and followers. This way your guests would be able to explore your products and services without parting with much money. Additionally, they would be grateful to you for providing them with something like this, and in essence would promote your service to their friends and family. If you are small hotel owner, you can even have a flexible program in place, which will change with time.
When it comes to guest engagement in hotels, you need to plan your steps carefully. However, once you have done that, you can relax and reap the benefits of your hard work. The aim is to provide for your guests and have them recommend you in return, and you now know the trick.