Hospitality Industry Survey Results from The Hotel Investment Forum 2018
Hospitality Industry Survey Results from
The Hotel Investment Forum 2018
Viggo is attending this year’s Hotel Investment Forum in Berlin, taking place from March 5TH – 7TH
For those who may have missed it, every year over 2,000 senior figures from over 80 countries come together at the International Hotel Investment Forum (IHIF) for three days of educational panels, open debate, unrivalled networking receptions and ample opportunities to meet with colleagues, old and new. This year, the conference is being from 5-7 March at the InterContinental, Berlin.
The theme for this year’s event is “Reaching New Heights”, providing the ideal backdrop for our attendees to identify new investment opportunities, improve profitability, and discover the tools needed to reach new markets.
During this year’s event, a live poll was held between sessions which shared insights on hotel technologies directly from hotel industry members attending the event. A few of the poll questions included…
As travelers become more connected, what will happen to hotels that don’t completely digitize their operations?
63% – Lose market share and relevant, and slowly fade away
19% – Wiped out in the next 5 years, joining retailers such as Blockbuster & Toys r Us.
13% – Grow market share catering for ‘retro’ consumers who value old-fashioned hospitality
5% – Continue to exist as much as they do today
Which technology / solution will have the biggest impact on hotels in the next 3 – 5 years and worth investing in now?
65% – Self check in kiosk & keyless doors
24% – Custom booking engine
12% – Tagging gadgets
5% – e-procurement system
Historically most hotels have under-priorities investments in technology. Why?
61% – Difficulty establishing if the solutions will translate into improved revenues and or guest experiences.
28% – Fear of backing the wrong technology trend
6% – Bad past experiences implementing solutions
5% – Overwhelmed by choice.
We recently published a report with similar findings.
The survey results were compiled by answers from 100 global hoteliers from top chains such as The Four Seasons Hotels, Sheraton Hotels, Hilton Hotels, Comfort Suits and many more.