Report: Hospitality Industry Digital Challenges 2018
Report: Hospitality Industry Digital Challenges 2018
Anyone who’s spent long enough in the hospitality industry understands that the changes that information technology and analytics deliver are long overdue.
Traditionally, hotels focused their efforts on providing a superior in-hotel customer experience. 
Hiring the best people to service their guests and providing luxurious facilities to promote their venue used to be enough to ensure customer satisfaction and loyalty.
However, as digital becomes omnipresent and “tech-first” businesses threaten market-share, large and independent hotel groups alike are looking to digitally transform and make their businesses more customer-focused.
In order to best assess the challenges that hoteliers face going into 2018, we conduced a survey which ran form October – December 2017.
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The survey results were compiled by answers from 100 global hoteliers from top chains such as The Four Seasons Hotels, Sheraton Hotels, Hilton Hotels, Comfort Suits and many more.
Report Highlights
- Hotels are managing their guest WIFI, however 20% still aren’t satisfied with their current hotel WIFI solution.
- Close to 30% of hoteliers aren’t satisfied with their current CRM solution.
- Smart Hotel TV solutions are very fragmented with 26% of hoteliers being unsatisfied with their current smart TV solution, and an additional 19% looking to acquire a Smart TV solution in 2018.
- Much more…
Download the free report (no email needed) and feel free to share it with others who may find value in it as well.
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I never understood what all the fuss is about with WiFi for leisure travel. I mean does a tourist really need to be connected in his hotel room?
According to recent statistics, In 2016, U.S. travelers took 458.9 million domestic business trips. This figure was forecasted to rise to 478.2 million by 2020. So when you really think about it, a lot of people depend on reliable WIFI while they’re traveling. But yes, you do make a good point, taking a moment to disconnect is important too. 😉 Thanks for reading Gina, we’d love to see the report shared over on Hospitality Daily.
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